one extra word, your way
copywriting done simply
Sometimes you have copy written but, well, it's not quite right.
It just needs a new pair of eyes. A bit more branding. A refresh. Or a good deep clean.
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When you've already got copy in place, briefing a copywriter seems like unnecessary hassle. And takes time you haven't got to spare.
You don't want the hassle of filling in a brief or following a process. You just want your copy. You want the words written. Quickly and easily.
our approach
We like a new brief as much as anyone.
And we enjoy having a blank sheet to fill with words.
But more than that, we love to simplify the complicated.
We don't see the value of a process for the sake of a process. So when you have copy in place already, we make it easy for you to get that one extra, extra word.
1 Extra Extra Word offers the benefits of a copywriting service. Without the extra process. One draft. No brief required.
Here's how it works:
1. Choose the package that works for you.
2. Send us the existing copy.
3. We return it, improved upon as per your chosen package.
4. Choose to have the copy either marked-up or written-ready to publish.
The only brief involved is the turnaround time.
You may have already run the copy through an online editing tool.
Bronze gives you proofing with the extra benefit of common sense and a human eye.
Personal proofreading
Against generally accepted rules of English spelling and grammar
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We use Merriam-Webster as our dictionary reference as we find it to be more real-life appropriate.
Consistency
Of things such as language, capitalisation, abbreviations, sentence structure.
Costs start at £30*.
Taking the inputs from the Bronze level proofing and changes.
Plus
Silver looks at levels of readability and accessibility.
Readability
Using a combination of sources, we will assess readability and accessibility of copy.
Along with the overall readability grade, we will look at:
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Words per sentence (WPS)
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Sentences per paragraph (SPP)
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Appropriate use of subheadings
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Appropriate use of passive voice.
Costs start at £35*.
Taking the inputs from the Bronze level proofing and changes.
Plus
Gold considers consistency of tone and clarity of understanding.
Tone
We will use your Tone of Voice guidelines if they exist
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Otherwise we will assume a tone based on the copy you supply.
Understanding
As well as any grammatical or spelling issues, we consider general sense and interpretation as to whether your intended message is likely to be understood.
Costs start at £40*.
Taking the inputs from Bronze, Silver and Gold levels.
Platinum focuses on making overall improvements rather than specific proofing.
Platinum requirements
Full copy needs to exist and be supplied to work from
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Jobs for which there is only an outline, or copy platform, require a full 1 Extra Word briefing.
Costs include one draft of copy only (EAOE).
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We would expect the ‘nuts and bolts’ to be included in the existing copy.
Costs start at £55*.
*Costs quoted are per 500 words or part thereof and exclude VAT which is chargeable in addition. A one-off set-up cost of £35 is applicable for the first brief of a new client.
Not what you need?
How about our consultancy offering?
Or can we help you in a broader project management role?
Not sure? Clear your mind with a quick game of Wordle. It does wonders for your creative juices.