One extra work.
A few words.
These are just a few highlights of our work. If you'd like more detail, we've put together a pdf which you can download to read at your leisure.
And if you've any specific question, just get in touch.
Putting words to music
The Institute of Contemporary Music Performance offer industry-leading training for all levels of musicians and singers. We brought a musicality to the copy used to promote these courses on their website.
Putting the spotlight on theatre
BroadwayBaby were known for their Edinburgh Fringe Festival coverage. To extend this remit into the West End, it wouldn’t be enough to just get in. They would need to get noticed. Since joining them as Senior Theatre critic, my reviews have been noticed more than 275,000 times.
Socialising a social network
The objective of new social networking app, Boozr, was to get you back to being social in real life. Boozr needed to sound like just another mate. We helped develop a tone of voice that could be used consistently within the app, on the app stores, and in advertising
Writing the helpful into helpdesk
When writing the content for Unilever’s new digital helpdesk, we wanted people to understand it without needing help from another helpdesk. We simplified terminology, breaking everything down into the Anti-Acronym, the Headline and the Easy Explanation.
From pitch to personal
The strategy was sound. The presentation was perfected. But the words were generic. We were asked to personalise the content for the intended audience at Costa Coffee. Without making any material impact to the strategy or the presentation.
FAQs where the f is for friendly
The problem with the typical structure of FAQs is the way they rely on questions that are never asked frequently. It's not the question that's common, it's the problem. We used this insight to turns FAQs into Problems Shared, Simply Solved.
Because consultants are human too
To call yourself a consultant, you need a lexicon of vaguely defined verbs and a business registered with your name followed by the word Consulting. When they relaunched their website, we wanted to make the people behind Neem Consulting sound more human.
This is just a brief splattering of work we've done. Hopefully it gives a flavour of our approach to writing business human.
Got copy already written that needs refreshing, updating, or given some added sparkle?
Take a look at our 1 Extra Extra Word packages and get ready to brief without a brief.