one extra work
a few words
Just a small selection of our previous writing work. If there's anything specific you want to see, get in touch.
Costa Coffee
From pitch to personal
The strategy was sound. The presentation was perfected. But the words were generic. We were asked to personalise the content for the intended audience at Costa Coffee. Without making any material impact to the strategy or the presentation.
Unilever
FAQs where the f is for friendly
The problem with the typical structure of FAQs is the way they rely on questions that are never asked frequently. It's not the question that's common, it's the problem. We used this insight to turns FAQs into Problems Shared, Simply Solved.
Neem Consulting
Because consultants are human too
To call yourself a consultant, you need a lexicon of vaguely defined verbs and a business registered with your name followed by the word Consulting. When they relaunched their website, we wanted to make the people behind Neem Consulting sound more human.
BroadwayBaby
Putting the spotlight on theatre
BroadwayBaby were known for their Edinburgh Fringe Festival coverage. To extend this remit into the West End, it wouldn’t be enough to just get in. They would need to get noticed. Since joining them as Senior Theatre critic, my reviews have been noticed more than 275,000 times.
Boozr
Socialising a social network
The objective of new social networking app, Boozr, was to get you back to being social in real life. Boozr needed to sound like just another mate. We helped develop a tone of voice that could be used consistently within the app, on the app stores, and in advertising
Unilever
Writing the helpful into helpdesk
The objective of new social networking app, Boozr, was to get you back to being social in real life. Boozr needed to sound like just another mate. We helped develop a tone of voice that could be used consistently within the app, on the app stores, and in advertising
This is just a brief splattering of work we've done. If it doesn't cover your specific needs, let us know. Much better to chat than just be written off after all. :-)
Got copy already written that needs refreshing, updating, or given some added sparkle?
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