One extra work.

The Institute of Contemporary Music Performance offer industry-leading training for all levels of musicians and singers. We brought a musicality to the copy used to promote these courses on their website.

BroadwayBaby were known for their Edinburgh Fringe Festival coverage. To extend this remit into the West End, it wouldn’t be enough to just get in. They would need to get noticed. Since joining them as Senior Theatre critic, my reviews have been noticed more than 275,000 times.

The objective of new social networking app, Boozr, was to get you back to being social in real life. Boozr needed to sound like just another mate. We helped develop a tone of voice that could be used consistently within the app, on the app stores, and in advertising

When writing the content for Unilever’s new digital helpdesk, we wanted people to understand it without needing help from another helpdesk. We simplified terminology, breaking everything down into the Anti-Acronym, the Headline and the Easy Explanation.

The strategy was sound. The presentation was perfected. But the words were generic. We were asked to personalise the content for the intended audience at Costa Coffee. Without making any material impact to the strategy or the presentation.

The problem with the typical structure of FAQs is the way they rely on questions that are never asked frequently. It's not the question that's common, it's the problem. We used this insight to turns FAQs into Problems Shared, Simply Solved.

To call yourself a consultant, you need a lexicon of vaguely defined verbs and a business registered with your name followed by the word Consulting. When they relaunched their website, we wanted to make the people behind Neem Consulting sound more human.